Fandom analytics : creating and harnessing consumer and cultural passion
(Book)
Author
Published
Cham : Springer, [2024].
ISBN
9783031659249, 3031659244
Physical Description
xiv, 260 pages : illustrations ; 22 cm
Status
Whitefish Bay - New - Adult Non-Fiction
658.834 L673
1 available
658.834 L673
1 available
Copies
Location | Call Number | Status |
---|---|---|
Whitefish Bay - New - Adult Non-Fiction | 658.834 L673 | Check Shelves |
Location | Call Number | Status |
---|---|---|
Central Library - New - Adult Non-Fiction | 658.834 L675 | Check Shelves |
More Details
Published
Cham : Springer, [2024].
Format
Book
Language
English
ISBN
9783031659249, 3031659244
Notes
Bibliography
Includes bibliographical references.
Description
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
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Citations
APA Citation, 7th Edition (style guide)
Lewis, M. (2024). Fandom analytics: creating and harnessing consumer and cultural passion . Springer.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lewis, Michael. 2024. Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion. Springer.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lewis, Michael. Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion Springer, 2024.
MLA Citation, 9th Edition (style guide)Lewis, Michael. Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion Springer, 2024.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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