From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

"As David Brooks observes, "There is one skill that lies at the heart of any healthy person, family, school, community organization, or the ability to see someone else deeply and make them feel seen--to accurately know another person, to let them feel valued, heard, and understood." And yet we humans don't do this well. All around us are people who feel invisible, unseen, misunderstood. In How to Know a Person, Brooks sets out to help us do better,...

Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

"'I believe we can change the world. But first, we've got to stop living in fear of being judged for who we are.' Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they're afraid of embarrassment, of falling short of perfection, of not being enough. In [this book], bestselling author and founder of a multimillion-dollar media company Rachel Hollis sounds a wake-up...

"Our ability to pay attention is collapsing. From the New York Times bestselling author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening-and how to get our attention back. Like so many of us, Johann Hari was finding it much harder to focus than he used to. He found that a life of constantly switching from device to device, from tab to tab, is diminishing and depressing. He tried all sorts of self-help...

"Updated for the first time in more than forty years, Dale Carnegie's timeless bestseller How to Win Friends and Influence People--a classic that has improved and transformed the personal and professional lives of millions. This new edition of the most influential self-help book of the last century has been updated under the care of Dale's daughter, Donna, introducing changes that keep the book fresh for today's readers, with priceless material restored...

"The physics of vulnerability is simple: If we are brave enough often enough, we will fall. The author of the #1 New York Times bestsellers Daring Greatly and The Gifts of Imperfection tells us what it takes to get back up, and how owning our stories of disappointment, failure, and heartbreak gives us the power to write a daring new ending. Struggle, Brene Brown writes, can be our greatest call to courage, and rising strong our clearest path to a...

Levitt and Dubner take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally-- to think, that is, like a Freak. Whether your interest lies in minor lifehacks or major global reforms, you'll learn to put away your moral compass, think like a child, and discover how incentives rule our world.

"When Jessica Farris signs up for a psychology study conducted by the mysterious Dr. Shields, she thinks all she'll have to do is answer a few questions, collect her money, and leave. But as the questions grow more and more intense and invasive and the sessions become outings where Jess is told what to wear and how to act, she begins to feel as though Dr. Shields may know what she's thinking ... and what she's hiding."--